Real Living Real Estate and Team Up for First-Ever 5K Fun Run

Real Living Real Estate, one of the nation’s leading real estate franchisors and a member of the HSF Affiliates family of real estate brokerages, announced it recently raised funds for Habitat for Humanity Tucson during the franchise network’s first-ever 5k Fun Run, sponsored by® that took place at the Annual Sales Convention, Real Living Connection.

The idea for the 5k Fun Run originated when Robert McAdams Jr., president of Real Living Real Estate, sought to create a new team-building activity that would involve conference attendees in the Tucson community. “Having a tie-in to a local non-profit and finding a key sponsor made this fundraising event even more powerful,” he said. “It’s important to us to give back to the communities whose real estate needs we serve and Habitat for Humanity’s mission to end homelessness is a perfect fit for our network.”

After the Fun Run planning was underway, finding the event sponsor was next and for that role, McAdams looked to “Making dreams come true, one step at a time seemed too perfect of a connection for this exclusive sponsorship opportunity,” said McAdams, citing’s recent ad campaign, all about helping consumers find their dream home.

After meeting with McAdams at the Inman Connect in New York, Leza VanBeuren, VP of national sales at Move, Inc., which operates, made the commitment to sponsor the Real Living Connection 2017 convention and Real Living 5K Fun Run.

“We instantly recognized the parallels between the efforts of the team at Real Living Real Estate and our work at – in real estate service, in direct involvement with local communities and our belief in the importance of home in our lives,” said Ray Picard, executive vice president at “Habitat for Humanity is one of our favorite organizations to partner with and we are proud to extend our contribution through our participation in this event.”

Gino Blefari, CEO of HSF Affiliates, applauded Real Living Real Estate network professionals on a successful event. “Congratulations to the network for its support of Habitat for Humanity Tucson,” he said. “Bringing the dream of homeownership to those who need it most speaks directly to the core values of Real Living Real Estate.”

Bob’s Blog: Real Living Connection Annual Sales Convention

By Bob McAdams Jr.

Real Living Connection 2017 in Tucson, AZ, Feb. 8-11, turned out to be an excellent event. We had a packed house of agents, brokers, owners and managers as well as preferred suppliers, industry-leading coaches and special guests. We designed Real Living Connection to help network members not only improve their businesses and gain best practice advice but also to have fun, too.

In case you were unable to attend this year, here are some highlights of what you missed: our first-ever Referral/Relocation Connection Event to focus on expansion of our referral channels; celebrations for our award winners; top-notch breakout sessions and valuable keynote speeches from a range of innovative leaders; and sneak peeks into new items for 2018 such as Buyer and Seller Presentations and Real Living 360 Services Social Sharing.

From Sunrise Yoga, the 5K Fun Run benefiting Habitat for Humanity to a sunset enjoyed at the Fiesta Lawn happy hour, attendees enjoyed many different networking opportunities. Everyone had fun wearing their red shoes at the happy hour that we even decided to implement a competition “Red Shoes” trophy for Real Living Connection in 2018!

Photographs from the Real Living Connection are now available here showcasing award winners, executives, sessions and speakers, and networking events in Tucson.

The Real Living team is already hard at work on the 2018 conference, planning a similar approach that you can’t afford to miss out. We’ll be releasing more information soon.

BOB MCADAMS is President of Real Living Real Estate. You can follow Bob on Instagram and Twitter.