Real Living 360 Service Mid-year Results: National Customer Satisfaction Results Exceed 97%

Thoughts On Leadership: Innovation in Austin
By Gino Blefari
This week’s travels found me in Austin, Texas … and what a place to be! Austin is a booming city overflowing with rich culture, a lively entertainment scene and incredible food. It’s no wonder it boasts one of the highest growth in the country in terms of population and jobs. In fact, according to the latest estimates, Austin adds 159 people per day to its metro-area population.
After spending several days in Austin, I can see why so many people are eager to move there. Fun fact: Whole Foods’ flagship location can be found in downtown Austin and it’s an 8,000-square-foot market unlike any other. The Whole Foods Market Inc. worldwide headquarters is also located in Austin, which practically ensures city dwellers there remain focused on healthy eating. As I always say, a large part of effective leadership is maintaining your energy, which comes from regular exercise and a mindful, nutritious diet. Relatedly, Austin was named by CNBC as a top city for launching a tech startup and has a thriving entrepreneurial community of small businesses and innovative leaders.
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Speaking of innovative leaders, I was in town to meet with the Austin Board of REALTORS® (ABoR), an impressive organization led with distinctive forward-mindedness by CEO Paul Hilgers. He’s a great guy and he’s done a super job transforming the association into a modern example of what a real estate advocacy group should be. Even the office, with its sleek, mirrored windows and tall frame, looks the very progressive picture of the members contained inside. And the interior is just as striking with cutting-edge design and panoramic views of the city.
I was honored to deliver my seven principles for success to the team and even shot a few videos talking about real estate and leadership, which are coming out soon. Paul mentioned he was confident his board members and leadership would now be able to achieve their professional goals faster by following these principles, which is the ultimate goal!
While at ABoR, I was joined by my friend, Johnnie Johnson, former All Pro for the Los Angeles Rams and CEO of World Class Coaches, who spoke to a crowd eager to hear from the legendary Texas Longhorn. Johnnie’s company, World Class Coaches, facilitates the Moving Families Initiative, which is fitting to discuss in a place experiencing such rapid growth.
Like the city of Austin itself and the contemporary leadership style of ABoR, Moving Families Initiative is a pioneering program. It’s an international plan focused on serving, protecting, and meeting the needs of parents moving or relocating with children, ages 19 and younger, including the teachers and coaches who work with their children.
So, what’s the message? During my trip to Austin, innovation was all around. From the towering Whole Foods to the incredible ABoR board and staff leadership to the ideas Johnnie detailed about how Moving Families Initiative can help Austin real estate professionals better assistant buyers and sellers. As a leader, it’s important to surround yourself with inspiring people, places and things. Because while it’s true you can always find inspiration within yourself, it’s your surroundings and who you surround yourself with that might just provide the extra motivation, creativity and encouragement you need to achieve your goals.
GINO BLEFARI is CEO of HSF Affiliates LLC. You can follow Gino on Facebook, Instagram and Twitter.
Real Living McCarthy Real Estate Celebrates 60th Anniversary
Real Living Realty Professionals Brokerage Partners with Medical Center
Real Living Real Estate Network Professional Recognized by National Association of REALTORS® for Commitment to Homeownership
Cindy Fox, broker with Real Living Now in St. Louis, was recently recognized by the Realtors Political Action Committee (RPAC), a national bipartisan grassroots-based political advocacy organization as a “Hall of Fame” inductee for her contribution and support.

The RPAC Hall of Fame recognizes dedicated members whose investments total an aggregate of at least $25,000. Members are inducted at a Washington, D.C. meeting in May. “I’m proud to be part of the Hall of Fame, and even prouder to support RPAC all these years,” said Fox.
Thursday Thoughts on Leadership: T3 Summit
By Gino Blefari
This week my travels find me in Westlake Village, CA for the 2017 T3 Summit, a premier real estate event that brings together leaders from around the country to take part in hearty discussions about the current state of our industry and how to best move the needle forward and bring about positive, progressive change. More than 30 CEOs and C-level executives join Stefan Swanepoel, chairman/CEO of the T3 Summit Group, onstage during the conference, sharing their unique experiences and how they’ve overcome challenges specific to residential real estate. I was humbled to have been asked to be among this group and honored to share my life’s story with the crowd.
In the green room with @stefan.swanepoel, about to take the stage at T3 Summit!
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Additional keynote speakers provide insight from beyond the real estate industry. This year’s speaker list included: Robyn Benincasa, adventurer and CNN Hero; Walter Robb, former co-CEO of Whole Foods; and Michael Gerber, a small business guru. More than fifteen deep-dive sessions cover industry-specific issues like the search for NAR’s next CEO, the tale behind the BRIGHT MLS merger (one of the largest mergers in the nation), conversion of broker data into valuable assets and the unexpected, even radical viewpoints that could potentially change the way we conduct real estate forevermore. I also have to give major kudos to Stefan, whose mastery comes through in not only his expert moderation of these sessions but also in how well-organized the entire event is year after year. T3 Summit is a true example of precision in action—everything starts and ends exactly when it should and delivers on precisely the topic at hand.
With Stefan Swanepoel, chairman and CEO of Swanepoel T3 Group at Swanepoel T3 Summit!
Posted by Gino Blefari on Thursday, May 4, 2017
One of the most interesting aspects of the T3 Summit is its limited space. The event is capped at 300 leaders and specifically designed to address challenges, obstacles and roadblocks that are currently being faced by the real estate industry. As you know, I’m a proponent of setting specific, attainable and actionable goals and T3 is organized to meet just this one. I’m also an advocate of think tank groups, and this event, too, is structured to be a large-scale think tank group of leaders who, for a few days in Westlake Village, sit down and focus on finding real solutions to specific problems plaguing real estate today.
So, what’s the message? T3 Summit may be an event limited to just 300 attendees but the idea behind it is certainly without limits. When was the last time you sat down with a thoughtful, thought-provoking group of leaders and engaged in serious discussion about the challenges set before you? The power of this exercise cannot be underestimated or undervalued. Change doesn’t happen on its own and definitely it doesn’t happen without meaningful conversation—like the kind that goes on at T3 Summit—meant to help leaders arrive at a solution that’s transformational and new.
GINO BLEFARI is CEO of HSF Affiliates LLC. You can follow Gino on Facebook, Instagram and Twitter.
Thoughts on Leadership: The Balance of Old and New
By Gino Blefari
This week my travels find me in Northern California working from my home office then in Denver for the 2017 Real Trends Gathering of Eagles conference. This year marks a special one for the annual assembly of our country’s brightest and most innovative real estate leaders, as Real Trends is celebrating 30 years in business. Since the start of 2017, Steve Murray, editor and president of REAL Trends, Inc., has been publishing articles all about what the milestone means not only for the company but also for him. Murray said this in a recent story about the anniversary: “Things have changed—and not changed—since that first edition … It’s funny to think how the world has stayed remarkably similar over the past 30 years.”
Here are some fun facts he shared about the real estate industry when REAL Trends first began:
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In 1987, there were more than 800,000 Realtors® in the U.S. Today, there are 1.2 million U.S. Realtors®, which means the population has grown substantially in that 30-year span. (A good fact to share with those who question if a real estate agent is crucial to the home-buying and selling process.)
- Three decades ago, the Sales and Marketing Management Institute said online shopping for homes through television was the hot, new trend. While the Institute may have gotten the device wrong, we can all agree online—and mobile—dominate most buyers’ initial home search.
- A study commissioned by NAR in 1987 featured this commentary: “Electronic advertising almost certainly will be tried and very likely will be economically viable.” (Well yes, you can say that again!)
It was with this interesting information in mind that I arrived at Gathering of Eagles on Wednesday, excited to learn about the changes happening in our industry but knowing, as Murray wisely pointed out, some things still remain very much the same.
The agenda for the conference focused on celebrating the past with an attentive eye on the future, which fits squarely with exactly what Murray has been writing about in regards to REAL Trends’ 30-year anniversary.
One of the highlights for me was a keynote by Good to Great bestselling author Jim Collins. (If you read last week’s Thursday Thoughts, you’ll remember I referenced Collins’ ideas; I’ve long been a fan of his insightful book and even used it as the blueprint in 2002 when building Intero Real Estate Services.) Collins spoke about his Twelve Questions, a sequence of question that, as he explained, “serve as a mechanism of disciplined thought for a leader and his or her team.” You can view those questions here, and as Collins recommends, discuss one question per month with your team to create a calendar year of disciplined thought. He then recommends repeating this practice the following year, tapping into the power of habitual learning and discussing each question at least once every year.
So, what’s the message? Throughout all these discussions, as we spoke about ways to digitally market, to streamline, to improve and bring your team from from good to great, I kept thinking about how critical it is to understand these cutting-edge, forward-thinking ideas and systems but to also know that the fundamentals, as Collins stressed in his keynote, must still be in place. This was especially true at Gathering of Eagles, where new topics were on the agenda but old friends gathered together to idea-share, catch up and learn. There’s nothing like that solid camaraderie, based on decades-long friendships, to inspire you and your business! This close camaraderie is the very reason why, despite whatever SEO tricks you use to rank higher in Google or social media platforms you pursue to gain business speed, you must have the core values of leadership in place—a great team, a vibrant culture, a commitment to quality service, a network of mentors and old friends to guide you, a system of accountability—in order to reach your goals. That’s not to say the latest and greatest isn’t just so (it’s all important) but what’s more important is achieving a careful balance between the old and new, the digital and personal, the disruptive and the time-tested; it’s how you’ll find sustainable success and, like Steve Murray’s REAL Trends, remain in business for 30 years and counting!
GINO BLEFARI is CEO of HSF Affiliates LLC. You can follow Gino on Facebook, Instagram and Twitter.
Thoughts on Leadership: The Importance of Celebration
By Gino Blefari
This week my travels find me first working from my home office in Northern California and then eastbound to Miami for the AREAA Global Luxury Summit, all about the rise of Miami as an international powerhouse for high-end real estate investment. Speaking of real estate, spring is such a critical time in the cycle of a real estate agent—we’re right in the middle of spring selling season—and it’s often a time when we expect a lot and reality may not always deliver. That’s why I want to write today about the importance of celebration, (as you know, I always say we must celebrate the small wins), and how critical it is to make time to celebrate as we move onward and upward in our careers. Oprah Winfrey once said, “The more you praise and celebrate your life, the more there is in life to celebrate.”
Great to see John Yen Wong, founding chairman of @areaa at the 2017 AREAA Global + Luxury Summit in Miami! pic.twitter.com/HYDIsNBdRY
— Gino Blefari (@ginoblefari) April 21, 2017
I recently attended a top-agent awards dinner in New Jersey where celebration took center stage. The event was an impressive, elegant evening honoring a group of incredibly hard working agents, held at the beautiful Liberty House Restaurant in Jersey City. Now, I know most of you reading this weren’t there, so let me set the scene: Floor-to-ceiling windows framed an early afternoon New York City skyline view, special presentations recognized top agents and top teams company-wide for 2016, and a talented a capella band, Blue Jupiter, serenaded the crowd and even wished me a happy birthday! (Yes, as it happened, this awards celebration fell right around my birthday.)
Oprah Winfrey once said, “The more you praise and celebrate your life, the more there is in life to celebrate.”
So, what’s the message? Celebrate your success, for these happy times will get you through the tougher ones. Good to Great bestselling author Jim Collins famously wrote this about mediocrity: “Those who build and perpetuate mediocrity … are motivated more by the fear of being left behind.” Great leaders do not welcome mediocrity and fear greatness, in fact, they embrace greatness, they CELEBRATE it! Whenever you achieve something great—whether it be the top agent ranking in your brokerage or a new client—be sure to stop and celebrate your accomplishment; a memorable celebration like the one organized in New Jersey will motivate you to create even more reasons to celebrate yet again.
GINO BLEFARI is CEO of HSF Affiliates LLC. You can follow Gino on Facebook, Instagram and Twitter.
Thoughts on Leadership: Love What you Do
By Gino Blefari
This week my travels found me in Las Vegas and then Phoenix, meeting with local network member brokerages. As usual, I’ve been traveling a lot lately and with the upcoming holiday weekend, airports have been more crowded, roads filled with more traffic and getting around has been just a little bit harder. It’s during these somewhat stressful times I must constantly remind myself how much I absolutely love what I do—serving our network brokerages and helping people achieve their goals faster than they would in my absence.
I’ve often said I love what I do largely because of who I get to do it with, and that means working with great leaders, whose energy, enthusiasm and dedication to their agents is beyond compare.
To inspire you today and to get you thinking about this important concept, I’ve collected some of my favorite quotes related to the idea of loving what you do:
- “Choose a job you love and you will never work a day in your life.” – Confucius
- “When you find that job that causes you to be excited every day—forget about the pay—with the people you love, doing what you love, it doesn’t get any better than that.” – Warren Buffet
“The only way to do great work is to love what you do. If you haven’t found it, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” – Steve Jobs
- “What I know is, is that if you do work that you love, and the work fulfills you, the rest will come.” – Oprah Winfrey
So, what’s the message? You MUST love what you do! I’ve been speaking recently about the power of unleashing your full potential and you can only unleash this potential if you are involved in work you love. The advice might sound simple but it is simply profound. In fact, not a day has gone by since I first started in the real estate industry more than 30 years ago that I haven’t woken up, completed my morning routine and felt grateful to get to do the work I love for yet another day. It’s an important reminder and at the very essence of our careers and our livelihoods. If you don’t love what you do, don’t do it. But if you do, you’ll automatically and willingly put every inch of your being into your work … except because it’s work you truly love, it won’t ever feel like work at all.
GINO BLEFARI is CEO of HSF Affiliates LLC. You can follow Gino on Facebook, Instagram and Twitter.