Real Living Real Estate, one of the nation’s leading real estate franchisors and a member of the HSF Affiliates family of real estate brokerages, announced it recently raised funds for Habitat for Humanity Tucson during the franchise network’s first-ever 5k Fun Run, sponsored by® that took place at the Annual Sales Convention, Real Living Connection.

The idea for the 5k Fun Run originated when Robert McAdams Jr., president of Real Living Real Estate, sought to create a new team-building activity that would involve conference attendees in the Tucson community. “Having a tie-in to a local non-profit and finding a key sponsor made this fundraising event even more powerful,” he said. “It’s important to us to give back to the communities whose real estate needs we serve and Habitat for Humanity’s mission to end homelessness is a perfect fit for our network.”

After the Fun Run planning was underway, finding the event sponsor was next and for that role, McAdams looked to “Making dreams come true, one step at a time seemed too perfect of a connection for this exclusive sponsorship opportunity,” said McAdams, citing’s recent ad campaign, all about helping consumers find their dream home.

After meeting with McAdams at the Inman Connect in New York, Leza VanBeuren, VP of national sales at Move, Inc., which operates, made the commitment to sponsor the Real Living Connection 2017 convention and Real Living 5K Fun Run.

“We instantly recognized the parallels between the efforts of the team at Real Living Real Estate and our work at – in real estate service, in direct involvement with local communities and our belief in the importance of home in our lives,” said Ray Picard, executive vice president at “Habitat for Humanity is one of our favorite organizations to partner with and we are proud to extend our contribution through our participation in this event.”

Gino Blefari, CEO of HSF Affiliates, applauded Real Living Real Estate network professionals on a successful event. “Congratulations to the network for its support of Habitat for Humanity Tucson,” he said. “Bringing the dream of homeownership to those who need it most speaks directly to the core values of Real Living Real Estate.”